近日，市场监管总局发布《广告引证内容执法指南（征求意见稿）》，明确了应进一步规范广告中的大字“吸睛”，小字“免责”现象，并对广告引证内容合规要求、相关法律责任等作出细化，为整治此类营销乱象提供了明确的监管方向。 彭章霞 文/图
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